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An integrated business model for customer-oriented and customer-specific product supply chains

Management Agency/ Funding: EU H2020

Topic: NMP-35-2014 - Business models with new supply chains for sustainable customer-driven small series production

Duration: 09/2015 - 08/2019


The aim of the iBUS project is to develop an innovative Internet-based business model for the sustainable sale of traditional toys and furniture products that are demand-driven, locally produced and sustainable and comply with EU regulations. The focus can be described as the collection, creation and delivery of valuables to all stakeholders.


The basic goal of the iBUS project is to increase sales for traditional toy and furniture manufacturers in the EU through the use of Internet-based technologies. The focus is on safe products, high quality and innovative design. The iBUS business model enables customers to participate in the design, adaptation of existing products and placing orders through the project's own cloud. Help tools are support users, which are developed by SME technology providers. These instruments include Augmented Reality Design Support Design Verification Tools for comparison with EU safety regulations, analysis of environmental influences and verification of the manufacturability of a prototype using 3D printing. Parametric design principles are used to advance the design from the concept to the required product. This is synchronized and optimized along the supply chain with provided optimization tools to achieve sustainable and demand-oriented production processes and supply plans. Manufacturers can thus adapt the production of furniture and toys in small series production to actual customer demand. At the same time, consumers have insight into all stages of production and dispatch of their orders.

Specific sub-project

The focus of the DMRC's involvement lies in the work package "Individualized product design and virtual environment".

In this area, software is to be developed that enables customers to design their own products. Self-designed products must be manufacturable and comply with EU safety regulations. A system is to be implemented which enables the product to be compared with the regulations and restrictions in order to ensure smooth production and product functionality.

Production should take place on demand and locally. Production is mainly planned through additive manufacturing processes at home or in small copy shops close to the customer.

This project is co-funded by the Horizon 2020 Framework Programme of the European Union (Contract No. 646167)


Anne Kruse, M.Sc.

Computeranwendung und Integration in Konstruktion und Planung

Anne Kruse
+49 5251 60-2296
+49 5251 60-3206

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The University for the Information Society